There's one reason you should be using email marketing as a part of your integrated Internet strategy: it works.

Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.

Why email marketing works

• It's cost effective - While the cost to design an email may be similar to that of print direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.
• It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site, you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more. Big Sea offers customized reporting for all email campaigns so that you can measure exactly how your dollars are spent.

If you have tried email marketing in the past, you may have been overwhelmed by unsubscribe requests, or bounces coming back to you. Or you might have tried a system that was just not fun to use.

We can offer something better - automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce.

We know that the language of the web can often be difficult to navigate - please don't hesitate to contact us to set up a free initial consultation.